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Toyota这事让我想起本世纪初bridgestone

发信人: gswap (bogo), 信区: Automobile
标  题: Toyota这事让我想起本世纪初bridgestone和firestone的轮胎recall
发信站: BBS 未名空间站 (Wed Feb 24 20:27:34 2010, 美东)

死的人更多,bridgestone firestone也是日本产轮胎,结果也是通过听证会以厂方
never happen again结束。

http://www.pbs.org/nbr/site/research/educators/060106_5b/

BACKGROUND INFORMATION

This past September (9/6/00), the key players in the Firestone drama,
Bridgestone/Firestone CEO Masatoshi Ono and his Ford counterpart , Jac
Nasser, appeared before the U.S. Congress. "I come before you to apologize
to you, the American people and especially to the families who have lost
loved ones in these terrible rollover accidents," said Ono. "I also come to
accept full and personal responsibility for the events that led to this
hearing." This may be regarded by many as a case of "too little, too late."
In October, Firestone voluntarily recalled 6.5 million 15-inch ATX, ATX II
and Wilderness AT series tires used mainly on Ford's Explorer SUV. The
companies had allegedly known of problems with the tires for several years,
but did not alert federal safety agencies. Even as Ford was recalling tires
last year on vehicles sold overseas, American consumers were being killed in
crashes attributed to failures of the same tire models.

The hearing marked the first attempt by Congress to grapple with the policy
implications of the Firestone recall. Lawmakers said reforms could range
from criminal penalties for auto companies that fail to report problems, to
upgrading 30-year-old tire safety standards that predate radials, to
launching a major federal effort to reduce the risk of rollover crashes for
sport-utility vehicles. Sorting out the ideas and enacting some of them into
law could take months.

Nasser sought to distance Ford from what he termed as "a tire issue, not a
vehicle issue." Ford executives testified that the company had received
repeated assurances from Firestone that tires used in the United States were
not experiencing problems. Firestone said it believed tire failures in
Saudi Arabia, Venezuela and more than a dozen other countries were the
result of harsh local conditions and misuse by consumers.

Bridgestone/Firestone Inc removed chief Executive Masatoshi Ono on October
10 and replaced him with its No. 2 executive, John Lampe. He becomes the
first American since 1991 to head the U.S. subsidiary of Japanese giant
Bridgestone Corporation. Lampe immediately announced a restructuring plan
for the company and expressed regrets for the auto accidents involving
Firestone tires and mostly Ford Explorer sport-utility vehicles that have
killed at least 101 people. He also suggested that the Ford Motor Company's
Explorer may itself be partly to blame for the crashes. "I think anybody who
's looked at the statistics, anyone who's reviewed the government data,
understands that only a very small percentage of Ford Explorer accidents or
rollover accidents have been attributed to tires, whether it's our tire or
others-a very small percentage. To say that our tires are the only reason
for the Ford Explorer accidents, the rollovers, is very unfair."

Analysts said the promotion of an American to run a Japanese-owned firm was
a significant move. "When you look at everything that's going on in the
Japanese business community between Renault and Nissan, and Ford and Mazda,
it does seem that finally there's integration of Japanese companies to the
global arena," said David Andrea, an auto analyst at CSM Worldwide in
Northville, Michigan. Takashi Tomioka, senior automotive analyst at Daiwa
Institute of Research America in New York, said: "I think it's a public
relations move to make clearer to Americans that it's an American company."

Lampe was the first Bridgestone/Firestone executive to admit in
congressional testimony that the company had produced defective tires. He
said he is assembling a new management team and instituting new methods of
collecting and analyzing field data. The company has been criticized for
lackadaisical collecting of accident and other claims data, and for not
knowing what to do with it. "We will not rest until we have determined the
root cause or causes of the accidents, continuing to work with government
agencies and outside experts to ensure that a situation like this never
happens again," Lampe said.

back to top




SOURCES:

Alonso-Zaldivar, Ricardo and Robert L. Jackson, "Firestone CEO Apologizes
for Tire Fiasco" Los Angeles Times, September 7, 2000. www.latimes.com/
business/updates/lat_tires00907.htm

Anonymous, "Shakeup At Bridgestone/Firestone;" CBS News, October 2, 2000.
cbsnews.com/now/story/0,1597,228717-412,00.shtml

Jones, Terril Yue, "Firestone Removes top Exec Ono; Names Successor;" Los
Angeles Times, October 11, 2000. www.latimes.com /business/updates/lat_
tires001011.htm

St. Pierre, Nicole, "Tough Tire Reform Is Losing Traction;" Business Week,
October 11, 2000. www.businessweek.com/bwdaily/dnflash/oct2000/nf20001011_
529.htm

back to top




LESSON PLAN

GRADE LEVEL/SUBJECT: 10-12/Economics, International Relations, World History
, International Bachelaurate Programs(IB), Current Events.

PURPOSE: To present activities to be used at a variety of classroom
situations in order to enhance student understanding of crisis management by
Japanese and American corporations.

OBJECTIVES:

Students will be able to:


describe the series of events which led to the Firestone tire recall.
analyze the effects of these events on the Bridgestone Tire Corporation.
evaluate the necessary consequences of the "tire fiasco."
compare and contrast similar accidents in other parts of the world.
investigate the role of the National Highway Traffic Safety Administration
in relation to these events.
propose ways to prevent similar events in the future.

MATERIALS:


Background information provided.
Resources on Japan available at your school's Media Center and the Public
Library System in your area.
Background information available through Internet "search engines".
www.nhtsa.gov (National Highway Traffic Safety Administration)
http://mirror..bridgestone-firestone.com/news/atx/newsmain_ATX.htm

ACTIVITIES: May be assigned as group activities or as individual tasks. They
may also be designed as preparation for related presentations either by
individuals or groups.


Assign each member of a cooperative learning group to write an editorial
from the point of view of one of the following people: The survivor of a
family killed in a rollover accident; the CEO for the Ford Motor Co.; the
CEO for Bridgestone/Firestone Co.; a worker who made ATX tires for Firestone
; a current owner of a Ford Explorer; a Congressional representative serving
in the committee looking into future regulations; the head of the National
Highway Traffic Safety Administration. Allow them to share these in their
groups.


Create a public service announcement (audio, video, pamphlet, or billboard)
explaining measures being taken by Ford, Firestone, Congress, the National
Highway Traffic Safety Administration, or a particular consumer advocacy
group to ensure that similar events do not occur in the future.


Research about and report to the class about similar events in other
countries. Create a Venn diagram in a visible place comparing and
contrasting events to those in the United States.


Research about and report to the class about the economic consequences of
these events on Bridgestone/Firestone Corporation.


Research about and report to the class about the economic consequences of
these events on Ford Motor Company.


Research, analyze and report on the laws passed in Congress as a result of
these events.

EVALUATION:

Individual assignments should be graded by the teacher using established
criteria.

Group activities, presentations and projects may be evaluated by teachers
and students using the following criteria and scale:

Content Creativity Clarity

1= Superior (A) 2= Excellent (B) 3= Good (C) 4= Fair (D) 5= Poor (F)



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